If find out that your website content has been stolen you can hire us to help undo the damage, but what can you do to help minimize content theft in the first place? The suggestions below can help prevent your website content from being stolen. In each case you have to compromise between protecting your content and causing your site to become less and less user-friendly. For example, there are ways to disallow people from copying your images or text by right-clicking. But you have to consider the annoyance and hardship of the legitimate user who just wants to grab a bit of text for their school project (and give you credit). Also, some of the suggestions below will help you to prevent website content copying, but at the same time, reduce your ranking with search engines, or in some cases, make your site entirely invisible to search engines. So, this is never an easy decision and each “solution” must be considered carefully.
Display Copyright Notice to Help Prevent Content Theft
Of course, any thief intent on copying your material will not be thwarted by this, but I believe that it does serve to reduce theft to a degree. It also will help to protect you in the future if you need to contest the theft, by proving that you have a particular copyright date associated with your material. If you research copyright law, you don’t need to have LITERALLY filed the copyright, but merely that you have displayed the copyright notice. This is because the actual filing of a copyright can be retroactive to a prior date!
Here is the traditional copyright notice format:
COPYRIGHT—– COPYRIGHT SYMBOL—— DATE—— COPYRIGHT OWNER
so that would look like this:
Copyright © 1989 My Name
The above format works for USA copyright law. However, in other countries and also for US residents who want to protect their intellectual property in other countries, it is recommended that you add “All Rights Reserved.”
So the preferred format would look like this:
Copyright © 1989 My Name
All Rights Reserved
Use text or a graphic that says clearly that copying your material is prohibited. Here are some examples to use as a reference point:
WARNING! COPYING PROHIBITED
WARNING! COPYING PROHIBITION ENFORCED
WE WILL PROSECUTE ALL INTERNET THEFT OF OUR COPYRIGHTED MATERIAL
PLEASE DO NOT COPY OUR TEXT OR IMAGES WITHOUT OUR PERMISSION
WE’RE CRACKING DOWN ON INTERNET PIRACY — DO NOT COPY OUR CONTENT
STEAL OUR CONTENT, WE’LL STEAL YOUR HAPPINESS
DO NOT COPY OUR MATERIAL
NEVER RE-POST OUR MATERIAL ON YOUR WEBSITE OR BLOG
Add the following code WITHIN the body tag to disable the mouse right-click AND keyboard copy functions.
The above solution works in most browsers, but not in all.
Embed Content in Flash
Flash can display your content and it is very difficult to copy. But the problem is that search engines do not see flash at this time and you will risk low search engine ranking.
Reduce Auto-Copying Spam Bots
Sometimes the worst offenders are automated spambots. Unfortunately, ALL of the suggestions in this section will seriously interfere with your search engine ranking. But it is worth including for situations where this is not a concern.
- Place an .htaccess file in each directory that you want to protect.
An .htaccess files do many things, but in this case, it can ban specific web robots and even ban visitors with specific IP addresses and countries! Here is a great article on exactly how to do this.
- Use a Meta Tag to prevent robots from indexing your page.
Place the following code into the portion of your page:
- Embed content within frames
Search engines do not “see” content in frames so this will reduce spam bots, but also reduce your SEO.
- Password-Protect the directory that contains the web page that you want to protect.
Clearly, nobody could copy it unless you issued the password. But, of course, your page also won’t display on search engines, so you have to really think if this is what you want. Here is a good article on how to do this.
- Use HTML Encryption
Just do a search for “html encryption” and find one of many encryption generators where you just paste your html code in and receive the encrypted version. Re-paste this code to your site. The browser will display it, but spambots won’t see it. (Unfortunately, search engines won’t see it either!)
Use Absolute Links to Internal Pages of Your Site
Most people who steal your content will just grab it and post it on their site without adjusting the links within. If you have relative links like this:
(This is a “relative link.”)
then you won’t have the benefit of them linking back to your site. (At least if they have stolen your work, it would be good if they link back to you!)
But if you make your hyperlinks like this:
(This is an “absolute link.”)
Then at least you will get some traffic to your site and your SEO will be INCREASED.
Watermark Your Images
This is where you see a faint logo or text placed OVER the image, so that if someone tries to copy it, it will RETAIN your name or logo, or whatever you use as your watermark. There are many software programs that can help you do this. AiS Watermark Pictures Protector is one of the best watermarking programs, giving you the most control.
Use HTML Protection Software
Normally, this approach shouldn’t be necessary if you implement some of the strategies listed above. But it is very handy to have a “one-stop-shop” approach if that is what you prefer.
How to Deter Image and Bandwidth Theft
“Hotlinking” is when people display your image on their website or blog by linking to the actual image on YOUR website. So even if you have granted permission to use the image, they are still “stealing” your bandwidth and slowing your own site down and costing you money. David Airey came up with a very creative solution to deal with this issue. You can see his approach here.
Another way to work around this issue is to host your images and photos on a free image-hosting site like Flikr or Picasa so that if people DO hotlink to the image, it won’t slow down your servers or use up your bandwidth.
Force Thieves to at Least Link Back to You To Help Increase Traffic and SEO
Free service from EmbedAnything forces anyone copying your material to include code that links back to you. Very cool.